MARKETING COMPLEX OF THE INDUSTRIAL PROPERTY AS A COMPONENT IN THE MECHANISM OF INTERACTIONS BETWEEN THE ECONOMY AND THE LAW (Marketynhovy complex promyslovoyi vlasnosti yak element mekhanizmu vzayemodiyi ekonomiky i prava)

• Authors: Moyseyenko Yury V.
• Languages of publication: UK

Abstracts

EN

A historic account of intellectual property rights, marketing and the related terminology (patent, industrial pattern), with emphasis on marketing complex (marketing mix), is given. The increasing role of knowledge in the economy, on the one hand, and focus of marketing on the commodity allows for consideration of knowledge in a commodity form as a subject of marketing studies, and for uses of effective marketing tools for a commodity like knowledge. The study aims to analyze the feasibility of using marketing complex (marketing mix) for an innovation component such as intellectual property, and to outline problems of the official innovation policy implementation, which can be dealt with by use of marketing complex. Industrial property (patents, useful models, industrial patterns) as an intellectual property segment is taken as an object of analysis. The above mentioned feasibility is proved by constructing a synergetic combination of information flows processed by the subsystems of knowledge: the national economy, the law on intellectual (industrial) property rights. Knowledge in the economy is broken into the macro- and microeconomic dimensions, the knowledge base in micro-economy being the knowledge accumulated by marketing, considering the successfulness of the conception of marketing complex (mix).

Keywords

EN

INFORMATION; INFORMATION FLOW; KNOWLEDGE; MARKETING; MARKETING COMPLEX (MIX)

Discipline

• ECONOMICS: ECONOMICS

• Publisher: National Academy of Sciences of Ukraine, G. M. Dobrov Center for Scientific and Technological Potential and Science History Studies; Kiev, [e-mail]
• Journal: Nauka ta naukoznavstvo (Science and Science of Science)
• Year: 2010
• Issue: 3
• Pages: 12-23
• Document type: ARTICLE

Contributors

author

Moyseyenko Yury V.

• Yury.V. Moyseyenko, G.M.Dobrov Center for Science & Technology Potential and Science History Studies of the National Academy of Sciences of Ukraine (Tsentr doslidzhen' naukovo-tekhnichnogo potentsialu ta istorii nauky imeni G.M. Dobrova NAN Ukrainy); 60, bulvar Tarasa Shevchenka, 01032, Kyiv-32, Ukraine

Identifiers

CEJSH db identifier

11UAAAAA09222