PL EN


2009 | 3(137) | 27-40
Article title

MARKETING IN THE CONTEXT OF THE CORPORATE SOCIAL RESPONSIBILITY (Marketing w kontekscie spolecznej odpowiedzialnosci biznesu)

Authors
Title variants
Languages of publication
PL
Abstracts
EN
The authoress pays attention to the relation between marketing as a managerial orientation and corporate social responsibility. Besides pointing out possible areas of such relation, there is also shown its meaning to the sustainable development.
Year
Issue
Pages
27-40
Physical description
Document type
ARTICLE
Contributors
author
  • Aniela Stys, Uniwersytet Ekonomiczny we Wroclawiu, Wydzial Nauk Ekonomicznych, Instytut Marketingu, Katedra Podstaw Marketingu, ul. Komandorska 118/120, 53-345 Wroclaw, Poland
References
Document Type
Publication order reference
Identifiers
CEJSH db identifier
10PLAAAA07461
YADDA identifier
bwmeta1.element.cab24662-90f6-3b13-9d76-b03d9f5820a6
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