The authoress pays attention to the relation between marketing as a managerial orientation and corporate social responsibility. Besides pointing out possible areas of such relation, there is also shown its meaning to the sustainable development.
Aniela Stys, Uniwersytet Ekonomiczny we Wroclawiu, Wydzial Nauk Ekonomicznych, Instytut Marketingu, Katedra Podstaw Marketingu, ul. Komandorska 118/120, 53-345 Wroclaw, Poland