SOCIAL CAPITAL IN ORGANIZATIONS (Kapital spoleczny organizacji)
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Socially responsible enterprise can be interpreted in terms of 'social capital', which is defined as connection within and between social networks. These connections, treated as a potential value, are characterized by mutual trust and stressing the importance of cooperation. As a consequence employees learn that cooperation is an effective tool to maximize their own profits (especially in the long term). Mutual trust and cooperation give rise to unformalized, spontaneous exchanges, and these lead to flexibility and innovation. Differentiating organizations by means of the level of social capital is based on the analysis of individuals' tendency to cooperate. The aim of the article is to describe the connection between the practices undertaken in an organization to strengthen cooperative attitudes and their consequences for the national social capital.
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