EN
(Title in Polish - 'Derywowane anglicyzmy jako wyraz ekspansji slownictwa potocznego i srodowiskowego w jezyku mediĆ³w ostatniego cwiercwiecza'). This study presents the dynamic processes by which anglicisms are being made subject to assimilative word-formation in the most current Polish, as these may be set against the more general developmental trend dubbed 'democratisation', to be observed in contemporary Slavic languages. The last quarter century's observed expansion within media language of both colloquial vocabulary and vocabulary associated with a specific circle is something the authoress links with, on the one hand: the younger generation's enhanced need to achieve effective expression, generate value judgments and demonstrate affinity with a given group or circle (i.a. by way of specific wordplay and camouflage); and on the other: a 'laid-back' attitude, with a simultaneous desire (on the part of journalists) to bring the media they represent closer to their audiences or recipients, which is to say to ordinary, everyday users of language.