SPOKESPERSONS AND THE IMAGE OF POLISH FEMALE RELIGIOUS ORDERS. THEORY — PRACTICE — CASE STUDY
The author examines the status and practice of communication-related actions dealing with the image, publicity and building relations with the external world, actions taken by female religious orders operating in Poland. He focuses, in particular, on the issue of the professional status (positions and powers associated with them) of spokespersons of the various congregations. In addition, the paper contains survey data as well as a case study of crisis situation management concerning a female religious order.
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