REGULATORY FOCUS AND SELF-CONSTRUAL AS DETERMINANTS OF THE MAJORITY RULE IN INDIVIDUAL DECISION MAKING

• Authors: Lu Yong , Nieznański Marek
• Languages of publication: EN

Abstracts

EN

The majority rule has attracted much attention in recent debate on preference for aggregation strategies, which individuals may use in making choices or judgments for binary, weak-dominant multi-attribute options. The present research extends previous work on factors determining application of the majority rule. The experiment evidenced that individual decision makers are more likely to use the majority rule when increasing their orientation toward prevention rather than promotion regulatory focus. The results also confirmed a certain favourable tendency for individual decision makers to comply with the majority rule when priming their preference for interdependent rather than independent self-construal. These findings highlight a dynamic association between individual differences in goal pursuit motivation and perceived self-definition and behavioural judgment strategies.

Keywords

EN

MAJORITY RULE; REGULATORY FOCUS; SELF-CONSTRUAL; BINARY CHOICE; DECISION MAKING

• Publisher: Institute of Experimental Psychology, Slovak Academy of Sciences
• Journal: Studia Psychologica
• Year: 2017
• Volume: 59
• Issue: 4
• Pages: 280 – 294

Contributors

author

Lu Yong

• Faculty of Christian Philosophy, Cardinal Stefan Wyszyński University in Warsaw, ul. Wóycickiego 1/3, No. 14 Building, Warsaw 01-938, Poland

author

Nieznański Marek

Identifiers

DOI

10.21909/sp.2017.04.745