Strony internetowe jako element komunikowania tożsamości. Przypadek banków

• Authors: Tomasz J. Dąbrowski

Title variants

EN

CORPORATE WEBSITES AS A TOOL OF COMMUNICATING IDENTITY. BANKS CASE

• Languages of publication: PL

Abstracts

EN

Companies designed corporate websites in order to reach different goals. One of them is to communicate their identity. The article investigates how commercial banks operating in Poland use company websites to present some elements related to corporate identity such as logo, corporate story and corporate values.

Keywords

EN

CORPORATE WEBSITES; COMMERCIAL BANKS IN POLAND; CORPORATE IDENTITY

• Publisher: Polskie Wydawnictwo Ekonomiczne
• Journal: Marketing i Rynek
• Year: 2012
• Volume: 19
• Issue: 2
• Pages: 16-23

Contributors

author

Tomasz J. Dąbrowski

• Zakład Wartości Klienta, Szkoła Główna Handlowa w Warszawie, ul. Rakowiecka 24, bud. A, p. 308-309, 02-521 Warszawa, Poland