Communication Today - Volume 9, Issue 2 (2018) - CEJSH - Yadda

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Issue details

Publisher

Univerzita sv. Cyrila a Metoda (Trnava)

Journal

Communication Today

Year

2018

Volume

9

Issue

2

Identifiers

Cover

Volume contents

2
- article: The Birth of American Advertising (MENDELOVÁ D.), p. 4–19
- article: On Cinderella Men and Peaceful Warriors: “Sportainment” in American Mainstream Cinema (RADOŠINSKÁ J.), p. 20–37
- article: Maximizers and Satisficers in Consumer Culture Changes (ROUBAL O.), p. 38–55
- article: Social Media Tools for TV Programmes Promotion (KITSA M., MUDRA I.), p. 56–73
- article: Network Communities as an Expression of Inclusive Culture of Participation in Political Protests: The Sunflower Movement Case Study (PIECHOTA G.), p. 74–89
- article: Influencer Marketing as a Modern Phenomenon Creating a New Frontier of Virtual Opportunities (KÁDEKOVÁ Z., HOLIENČINOVÁ M.), p. 90–105
- article: Data Envelopment Analysis – A Key to the Museums’ ‘Secret Chamber’ of Marketing? Source: Communication Today (LUKÁČ M., MIHÁLIK J.), p. 106–117
- article: Recursion and Equifinality in Relationship between Film and Theatre: Being John Malkovich (GETLÍK P.), p. 118–131
- article: Phonetic and Syntactic Stylistic Means in Media Space: Manipulation or Emotional Commonplace? (STASHKO H.), p. 132–143
- article: Media, the State and Marginalisation: Tackling Challenges (VIŠŇOVSKÝ J.), p. 144–145
- article: Martin Slivka (1929 – 2002) (VOLKO L.), p. 146–147
- article: Milan Stano *1949 (VOLKO L.), p. 148–149

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