Warszawskie podróże kulinarne. Komunikacja podróży kulinarnych w materiałach reklamowych i recenzjach kulinarnych
WARSAW CULINARY TRAVELS. COMMUNICATION OF CULINARY TRAVELS IN ADVERTISEMENTS AND CULINARY REVIEWS
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Culinary travels may be understood literally as a trip to another place to gain some knowledge about the culture, also culinary culture. It may also be a metaphor used in advertisements or culinary reviews for the description of restaurants’ offer. Communicating food and restaurants in terms of culinary travel is explored in the article on the basis of Warsaw restaurants’ advertisements and reviews. Three directions of these culinary travels may be indicated: foreign/exotic, traditional Polish and Warsaw. Foreign travels mean the possibility of tasting the local cuisine and knowing its rules, as well as understanding other elements of the culture (folk art, language, music, clothes). Traditional Polish travels take consumers to the world of well-known tastes, often in modern version, and to the atmosphere of a mountain cottage or a country tavern. Warsaw travels mean not only tasting local dishes but also the availability of fashionable and popular places. Consumers taken on these travels are promised culinary experiences as well as other various cultural experiences.
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