EN
This article relates to the attempt of finding the common framework for the complex relation: culture – economy. The article consists of two main parts entitled: “From the perspective of ‘strangeness’ of culture and economy” and “In search of common platform for culture and economy”. The first part includes the concept of individuality presented by Friedrich Hayek. His view on two kinds of individualism presented in philosophical thought, so called “right” and “false”, in the opinion of author of article, can help to weaken the sharp opposition between individual and social context. The author points on collision in system of values between traditional local habits and contemporary market rules. The second part of the text provides for tangent lines between culture and economy. She appreciates methods of ethnology (tool box) useful in empirical exploration of mutual relations between man and his activity.