VPLYV ELEKTRONICKÝCH MARKETINGOVÝCH PODNIKOVÝCH RIEŠENÍ NA EKONOMICKÚ VÝKONNOSŤ
Influence of e-marketing services on the economic performance
Languages of publication
Small and medium sized businesses consider marketing and outlet processes to be a critical factor in gaining higher competitiveness. Increased usage of information and communication technologies and studies which validate a positive influence of these technologies on economic growth creates a question of effective management of investments into such projects. Hypotheses regarding the influence of chosen electronic services for outlet channels on chosen economic indicators are discussed in this article. The research was carried out using a questionnaire survey of European initiative e-Business w@tch. The results, on the base of decision trees, confirmed positive influence of chosen solutions and point to the fact that investments into these projects have to be directed at some of the high-effective tools, not at complex solutions.
44 – 58
Publication order reference