VPLYV ELEKTRONICKÝCH MARKETINGOVÝCH PODNIKOVÝCH RIEŠENÍ NA EKONOMICKÚ VÝKONNOSŤ

• Authors: Dorčák Peter , Radoslav Delina

Title variants

EN

Influence of e-marketing services on the economic performance

• Languages of publication: SK

Abstracts

EN

Small and medium sized businesses consider marketing and outlet processes to be a critical factor in gaining higher competitiveness. Increased usage of information and communication technologies and studies which validate a positive influence of these technologies on economic growth creates a question of effective management of investments into such projects. Hypotheses regarding the influence of chosen electronic services for outlet channels on chosen economic indicators are discussed in this article. The research was carried out using a questionnaire survey of European initiative e-Business w@tch. The results, on the base of decision trees, confirmed positive influence of chosen solutions and point to the fact that investments into these projects have to be directed at some of the high-effective tools, not at complex solutions.

Keywords

EN

E-SHOP; MARKETING SERVICES; ECONOMIC GROWTH; PRODUCTIVITY; EUROPE; MARKETING; SERVICES

• Publisher: Institute of Slovak and World Economics and Institute for Forecasting, Slovak Academy of Sciences
• Journal: Ekonomický časopis (Journal of Economics)
• Year: 2011
• Volume: 59
• Issue: 1
• Pages: 44 – 58

Contributors

author

Dorčák Peter

• Prešovská univerzita v Prešove, Fakulta manažmentu, Katedra marketingu a medzinárodného obchodu, Konštantínova 16, 080 01 Prešov, Slovak Republic

author

Radoslav Delina