KOGNITÍVNO-SÉMANTICKÁ INTERPRETÁCIA METAFORY V KONTEXTE POLITICKO-IDEOLOGICKÉHO VÝVINU V ROKOCH 1965 – 1970
Cognitive-semantic interpretation of metaphor in context of political and ideological evolution in 1965 – 1970
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Metaphors have always been a common aspect of communication in political and media discourse. The study deals with the occurrence and importance of conceptual metaphors in the political newspaper Pravda in the 2nd half of 1960 ́s regarding to the dynamic historical and political development of the period and the formation of ideology. The results of the research reflect the shift in the meaning and application of conceptual metaphors as a result of the advent of A. Dubček ́s reform government, the invasion of the Warsaw Pact forces into Czechoslovakia and occupation of the country, and the gradual formation of the normalization process by 1970.
185 – 204
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