PL EN


2012 | 2(80) | 32-37
Article title

Koncepcja marki na rynku nieruchomości

Title variants
EN
BRANDING IN THE REAL ESTATE MARKET
Languages of publication
PL
Abstracts
EN
The aim of the article is to substantiate the relevance of branding concepts to the real estate, considering the current real estate market conditions, social trends as well as the modern marketing theory. The paper proposes how to define a real estate brand and offers preliminary systematics. An attempt is made to indicate the substance of the real estate brand management as well as to identify the key stakeholders' advantages of employing brand concept to real estate.
Year
Issue
Pages
32-37
Physical description
Contributors
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-0b8ae1a9-959f-454c-86b3-4fffb3bfdb0f
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