The role of informal sources of information in the Polish consumer market

• Authors: Jacek Wójcik , Tymoteusz Doligalski
• Languages of publication: EN

Abstracts

The paper presents results of the research conducted in 2009 with the participation of 466 Internet users via an online survey. The research showed that consumers before the purchase utilize formal sources of information about the product more often than informal ones. Nevertheless, the more they refer to the formal sources, the more they refer to the informal ones. It was also proved that in the tested group the place of residence, the time spent using the Internet and the value of a product had an influence on the prevalence of formal sources.

Keywords

EN

informal sources of information; ROPO; consumer behaviour; purchase behavior; B2C

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Prague Development Center, Czech Republic
• Journal: Perspectives of Innovations, Economics and Business
• Year: 2011
• Volume: 9
• Issue: 3
• Pages: 43-47

Contributors

author

Jacek Wójcik

• Department of Marketing Collegium of Business Administration, Warsaw School of Economics, Poland

author

Tymoteusz Doligalski

• Redakce PIEB, Prague Development Center s.r.o., Bořivojova 1081 / 40, 130 00, Prague 3 - Žižkov, Czech Republic

References

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Identifiers

DOI

http://dx.doi.org/10.15208/pieb.2011.39