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2016 | 23 | 76-90
Article title

Creating value for customer in business networks of high-tech goods manufacturers

Content
Title variants
Languages of publication
EN
Abstracts
EN
The main paper goal is to recognize the category of value for customer with respect to high-tech products, and to propose a model of creation of this value in business networks established by manufacturers. The research methods include critical analysis of the literature, documentation method, as well as the case research method and observation method. The results of the research proved that the value offered to buyers is characterized by growing multidimensionality which results in increasing complexity of the creation process of this value by their manufacturers. Due to the fact that they do not have complex skills and resources to create the value independently, they form business networks. These networks include increasingly larger group of entities, in which the importance of individual cooperants is highly diversified.
Year
Volume
23
Pages
76-90
Physical description
Contributors
  • Department of Market Policy and Marketing Management. Faculty of Management. University of Economics in Katowice
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Document Type
Publication order reference
Identifiers
ISSN
1732-1948
YADDA identifier
bwmeta1.element.cejsh-0fc30602-d5af-4912-a218-59283aeafd47
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