Rola badań opinii publicznej w polityce informacyjnej Unii Europejskiej na przykładzie sondaży związanych z wyborami do Parlamentu Europejskiego
THE ROLE OF THE PUBLIC OPINION SURVEYS IN THE EU INFORMATION POLICY ON THE EXAMPLE OF THE SURVEYS RELATED TO THE EUROPEAN PARLIAMENT ELECTIONS
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Eurobarometer surveys provide the European Commission with information on public attitude and reaction on EU activities. They are a tool of great importance for the EU information policy. The case study described in this article focuses on information problems related to the European Parliament elections. The article focuses on 5 topics: awareness of the European Parliament and European elections, turnout, profiles of voters and non-voters and evaluation of information campaigns. Recommendations of Eurobarometer researchers point out weak points of past campaigns and suggest future improvements although data analysis leads to conclusions that information activities aiming at encouraging voters to attend elections are a kind of “mission: impossible”. Rather by any failure in information activities, this is caused by the power and importance of the European Parliament in EU institutional structure.
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