The essay speaks about the almost ninety-years-long history of the blueprint workshop in a small Moravian town Strážnice, which is run by family Joch. It submits brief information about blue-print tradition in the region as well as about the conditions for workshop´s work; it deals also with peculiarities of the blue-print production at this dying workshop between 1906 and 1951, comparing them with the production in the following period (1954-1993). Within the aforementioned two periods, Jochs´ blueprint workshop was going through significant changes. In its original form, the workshop produced blueprint only for a narrow group of inhabitants living in rural area around the town of Strážnice. They used the blueprinted fabrics as a usual consumption material for their garments. The blueprint motifs were adapted to this way of use as well. With the change of political regime, the workshop became in 1954 a part of a centralized organization taking care for the so-called folk artistic manufacture. Under the head of this organization, the blueprint fabrics were modified in products maintaining their traditional basis but replying to modern requirements in the branch of textile production. The products were intended for all those appreciating especially the cultural value of a new piece of work.