Ocena efektywności działań sponsoringowych w sporcie jeździeckim
EVALUATION OF EFFECTIVENESS OF SPONSORSHIP IN EQUESTRIAN SPORT
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The aim of this article is to present that a well planned and promoted equestrian event could be an effective promotional tool. Effectiveness of sponsoring activities is shown by the way of example of one of the greatest equestrian event in Poland and the questionnaire study conducted after that.
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