PL EN


2012 | 1(23) | 145-154
Article title

Ocena efektywności działań sponsoringowych w sporcie jeździeckim

Content
Title variants
EN
EVALUATION OF EFFECTIVENESS OF SPONSORSHIP IN EQUESTRIAN SPORT
Languages of publication
PL
Abstracts
EN
The aim of this article is to present that a well planned and promoted equestrian event could be an effective promotional tool. Effectiveness of sponsoring activities is shown by the way of example of one of the greatest equestrian event in Poland and the questionnaire study conducted after that.
Contributors
author
  • Katedry Rynku i Marketingu, Uniwersytet Przyrdniczy w Poznaniu, ul. Wojska Polskiego 28, 60-637 Poznań, Poland
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-1712e158-3453-4bd9-9178-64b63bb00bd7
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