Ocena efektywności działań sponsoringowych w sporcie jeździeckim

• Authors: Szymon Tarant , Dorota Morawiak

Title variants

EN

EVALUATION OF EFFECTIVENESS OF SPONSORSHIP IN EQUESTRIAN SPORT

• Languages of publication: PL

Abstracts

EN

The aim of this article is to present that a well planned and promoted equestrian event could be an effective promotional tool. Effectiveness of sponsoring activities is shown by the way of example of one of the greatest equestrian event in Poland and the questionnaire study conducted after that.

Keywords

EN

PROMOTION; SPONSORSHIP; SPORT; EQUESTRIAN SPORT; PROMOTION EFFECTIVENESS

• Publisher: Wydawnictwo Uniwersytetu Przyrodniczego w Poznaniu
• Journal: Journal of Agribusiness and Rural Development
• Year: 2012
• Issue: 1(23)
• Pages: 145-154

Contributors

author

Szymon Tarant

• Katedry Rynku i Marketingu, Uniwersytet Przyrdniczy w Poznaniu, ul. Wojska Polskiego 28, 60-637 Poznań, Poland

author

Dorota Morawiak