PL EN


2012 | 136 | 57-71
Article title

Geschlechterdifferenzen in Produktnamenfür Kosmetika

Authors
Title variants
EN
GENDER DIFFERENCES IN THE TRADE NAMES OF COSMETICS
Languages of publication
DE
Abstracts
EN
The role of trade names is basically to inform, to cause associations and to influence their customers. They communicate certain values, different views of life or stereotypical meanings. Especially creative producers of cosmetic products must keep in mind the aspirations for the exotic, beauty and uniqueness. In this way, they are determined to accentuate some stereotype gender disparities. This makes trade names of cosmetics a rich source of knowledge about ideal women and ideal men. The aim of this paper is an analysis of the semantic structure of trade names of cosmetics. It will be shown that the uncovering of their meaning informs us about gender differences.
Year
Volume
136
Pages
57-71
Physical description
Contributors
author
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-17360522-d7bf-4849-82af-e2fff2f662d2
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.