EN
The study examines popular genres in Italian cinema of 60's – 70's as a sociocultural phenomenon in the context of cultural background and film industry. The text structured as inter-disciplinal interpretation explores the theme in the level of textual and inter-textual analysis and includes wide framework of various aspects related to questions of elected subject of study. The essay examines also Italian genre terminology and titles of some films that belongs into popular cycles and series of concrete genres. The study demonstrates on some examples that interests and intentions of filmmakers, producers, distributors and audience with regard to film genres are absolutely different. The text is based on methodological approach of inter-disciplinal conception of history of Italian cinema that applies Italian film historian and theorist Gian Piero Brunetta in his long series of books and several times revised and completed work.