PL EN


2012 | 5 | 81-93
Article title

Reklama produktu leczniczego

Title variants
EN
THE ADVERTISING OF A MEDICINAL PRODUCT
Languages of publication
PL
Abstracts
EN
Legal regulations for advertising medicinal products originate from the acts of European Union Law and the acts of the domestic law. The crucial ones include the Code of Medicines (the Law of European Union) and the Act: the Pharmaceutical Law with executive acts, and the Act on the Reimbursement of Medicines, Foodstuffs for Special Nutritional Purposes and Medical Devices. Advertising medicinal products, being a type of marketing activity, is subject to limitations resulting from the specificity of the advertised product. The product determines the scope of the permitted advertising and the circle of its recipients.
Year
Issue
5
Pages
81-93
Physical description
Contributors
author
  • Uniwersytet Jana Kochanowskiego w Kielcach, Wydział Zarządzania i Administracji, 25-406 Kielce, ul. Świętokrzyska 21
  • Uniwersytet Jana Kochanowskiego w Kielcach, Wydział Zarządzania i Administracji, 25-406 Kielce, ul. Świętokrzyska 21
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-1a4328d1-d2a8-42e6-be65-5c67a2c5ae22
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.