2012 | 10 | 1 | 14-27
Article title

A study on relevance of demographic factors in investment decisions

Title variants
Languages of publication
This study attempts to find out the significance of demographic factors of population such as gender, age, education, occupation, income, savings and family size over several elements of investment decisions like priorities based on characteristics of investments, period of investment, reach of information source, frequency of investment and analytical abilities. The study was made by conducting a survey in Nagapattinam district of Tamilnadu, South India and the statistical inferences were deduced using computer software tools. The study reveals that the demographic factors have a significant influence over some of the investment decision elements and insignificant in others elements too. The study also discloses a general view of investors perception over various investment avenues.
Physical description
  • Department of Business Administration, Annamalai University, Tamilnadu, India
  • Prague Development Center, Czech Republic
  • Alinvi, F. and Babri, M., 2007. Customers’ preferences of insurance services. Bachelor Thesis, International Business Program
  • Kumar Singh, A., 2006. “A study of investment behaviour of investors”, MBA dissertation report, Retrieved from
  • Chowdhury, T., Rahman, M., Rownak Afza, S., 2007. “Perceptions of the customers towards insurance companies in Bangladesh - A study based on the survqual model,” BRAC University Journal, Vol.IV, No.2, pp.55-66
  • Gupta, L., 1994. Mutual funds and asset preference, Delhi: Society for Capital Market Research and Development
  • Headen, R. and Lee, J., 1974. “Life insurance demand and household portfolio,” Journal of Risk and Insurance, Vol.41, pp.685-98
  • Hussels, S., Ward, D., Zurbruegg, R., 2005. “Stimulating the demand for insurance,” Risk Management and Insurance Review, Vol.8(2), pp.257-78
  • Jambodekar, M., 1996. Marketing strategies of mutual funds - Current practices and future directions, Working Paper, UTI - IIMB Centre for Capital Markets Education and Research, Bangalore
  • Kadiyala, P. and Rau, R., 2004. “Investor reaction to corporate event announcement: Underreaction or overreacton,” Journal of Business, Vol.7792), pp.357-86
  • Kulshreshta, C., 1994. Mastering mutual funds, New Delhi: Vision Books
  • La Porta, R., Lopez-de-Silanes, F., Sheifer, A., Vishny, R., 2000., “Investor protection and corporate governance,” Journal of Financial Economics, Vol.58(1), pp.3-27
  • Lewellen, W., Lease, R., Schlarbaum, G., 1977. Patterns of investment strategy and behavior among individual investors, Journal of Business, Vol.50, pp.296-333
  • Mittal, M. and Vyas R., 2008. “Personality type and investment Choice: An empirical study”, The ICFAI University Journal of Behavioral Finance, Vol.5(3), pp.7-22
  • Omar, O. and Owusu-Frimpong, N. (2007). Using the theory of reasoned action to evaluate consumer attitudes and purchase intention towards life insurance in Nigeria. The Service Industries Journal, Vol.27 (7), pp.1-14
  • Rajakumar, J. Dennis, 2008. “Studies of corporate financing and investment behavior in India: A survey,” The ICFAI University Journal of Applied Finance, Vol.14(12), pp.5-29
  • Rajarajan, V., 1998. “Stages in life cycle and investment pattern,” The Indian Journal of Commerce, Vol.51(2&3), pp.27-36
  • Rajeswari, T. and Moorthy, V., 2005. An empirical study on factors influencing the mutual fund/scheme selection by retali investors, Indian capital markets-Trends and dimensions (Ed.), New Delhi: Tata McGraw-Hill
  • Shankar, V., 1996. “Retailing mutual funds : A consumer product model,” The Hindu, July 24, 26
  • Shanmugham, R., 2000. Factors influencing investment decisions, Indian capital markets - Trends and dimensions (Ed.)., New Delhi: Tata McGraw-Hill
  • Sikidar, S. and Singh, A., 1996. Financial services: Investment in equity and mutual funds - A behavioral study, In: Bhatia, B. and Batra, G., (Eds), Management of Financial Services, New Delhi: Deep and Deep Publications, pp.136-45
  • Soch, H. and Sandhu, H., 2000. “Customer perception of private banks”, Indian Journal of Commerce, Vol.53, (1&2), January-June, pp.69-77
  • Sudalaimuthu, s. and Senthil Kumar, P., 2008. “A study on investors perception towards mutual fund investments”, Journal of Management Trends, Vol.5(1), September 2007-March 2008, pp.106-17
  • Tesfatsion, L., 2006. “Agent based computational economics: A constructive approach to economic theory”, In: Tesfatsion, L. and Judd, K. (Eds.), Handbook of computational economics, pp.831-80, Vol.2, Amsterdam: North-Holland
  • Truett, D. and Truett, L., 1990, “The demand for life insurance in Mexico and the United States: A comparative study,” The Journal of Risk and Insurance, Vol.57(2), pp.321-328
  • Zietz, E., 2003.An examination of the demand for life insurance, Risk Management and Insurance Review, Vol.6, No.2, pp.159-191
Document Type
Publication order reference
YADDA identifier
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.