EN
The article is presenting cultural events which took place in Łódź in years 2004-2011. They were divided in regard to the time of organization and subject matter. Authors made also attempt to determine the significance of cultural events in the city`s life – their role in development of the tourism and promotion of Łódź and changingin the interior space of the city. The summary of the article is the BCG matrix, which was constructed on the base of two factors: possibilities of development of the event and its meaning in the promotion of the city.