Wirtualna i rozszerzona rzeczywistość a zachowania konsumentów

• Authors: Berbeka Jadwiga

Title variants

EN

Virtual and augmented reality and consumer behaviour

• Languages of publication: PL

Abstracts

PL

Wirtualna rzeczywistość (WR) i rozszerzona rzeczywistość (RR) to przykłady nowych technologii, które silnie kształtują działania podmiotów rynku. Celem niniejszego artykułu jest ocena oddziaływania WR i RR na zachowania konsumentów. Opracowanie ma charakter teoretyczno-przeglądowy. Przeprowadzono w nim kwerendę literatury, głównie anglojęzycznej, poświęconej znaczeniu wirtualnej oraz rozszerzonej rzeczywistości w zachowaniach współczesnych klientów i możliwości ich wykorzystywania przez podmioty strony podażowej. Punktem wyjścia była identyfikacja obu kategorii. Następnie w nawiązaniu do teorii zachowań konsumentów wskazano potencjalne przesłanki ich zainteresowania powyższymi technologiami. Finalnie przytoczono przykłady konkretnych zastosowań WR i RR na rynku.

EN

Virtual Reality (VR) and Augmented Reality (AR) are new technologies, which strongly influence entities performance on the market. In the paper the focus is on consumer behaviour. The aim of the article is an assessment of the role of VR and AR in consumer behaviour mediation. The article has theoretical character. The review of literature, mainly in English, was provided. The examples of VR and AR application were presented.

Keywords

PL

Doświadczenie; Przeżycie; Rozszerzona rzeczywistość; Wirtualna rzeczywistość; Zachowania konsumentów

EN

Augmented Reality; Consumer behaviour; Experience; Virtual Reality

• Publisher: Uniwersytet Ekonomiczny w Katowicach
• Journal: Studia Ekonomiczne
• Year: 2016
• Volume: 303
• Pages: 84-101

Contributors

author

Berbeka Jadwiga

• Uniwersytet Ekonomiczny w Krakowie. Wydział Zarządzania. Katedra Turystyki

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Identifiers

ISSN

2083-8611