PL EN


2016 | 303 | 84-101
Article title

Wirtualna i rozszerzona rzeczywistość a zachowania konsumentów

Authors
Content
Title variants
EN
Virtual and augmented reality and consumer behaviour
Languages of publication
PL
Abstracts
PL
Wirtualna rzeczywistość (WR) i rozszerzona rzeczywistość (RR) to przykłady nowych technologii, które silnie kształtują działania podmiotów rynku. Celem niniejszego artykułu jest ocena oddziaływania WR i RR na zachowania konsumentów. Opracowanie ma charakter teoretyczno-przeglądowy. Przeprowadzono w nim kwerendę literatury, głównie anglojęzycznej, poświęconej znaczeniu wirtualnej oraz rozszerzonej rzeczywistości w zachowaniach współczesnych klientów i możliwości ich wykorzystywania przez podmioty strony podażowej. Punktem wyjścia była identyfikacja obu kategorii. Następnie w nawiązaniu do teorii zachowań konsumentów wskazano potencjalne przesłanki ich zainteresowania powyższymi technologiami. Finalnie przytoczono przykłady konkretnych zastosowań WR i RR na rynku.
EN
Virtual Reality (VR) and Augmented Reality (AR) are new technologies, which strongly influence entities performance on the market. In the paper the focus is on consumer behaviour. The aim of the article is an assessment of the role of VR and AR in consumer behaviour mediation. The article has theoretical character. The review of literature, mainly in English, was provided. The examples of VR and AR application were presented.
Year
Volume
303
Pages
84-101
Physical description
Contributors
  • Uniwersytet Ekonomiczny w Krakowie. Wydział Zarządzania. Katedra Turystyki
References
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Document Type
Publication order reference
Identifiers
ISSN
2083-8611
YADDA identifier
bwmeta1.element.cejsh-1cf50c0e-ca3c-4297-8cad-5c82edbc9983
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