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2011 | 1 (51) | 120-127

Article title

Analiz franchaizynhovoi formy vykorystannia brend a z pozytsii marketynhu innovatsii

Title variants

EN
ANALYSIS OF FRANCHISING FORM OF BRAND USE FROM THE POINT OF VIEW OF MARKETING OF INNOVATIONS

Languages of publication

UK

Abstracts

EN
In this article the author analyses franchising form of brand use from the point of view of marketing of innovations, in peculiar defines place, role and particularities of franchising in the process of marketing of innovation on its way from the manufacturer to the consumer. Survey of the contemporary state and problems of franchising in Ukraine is conducted.

Contributors

  • Sumy State University, Sumy, Ukraine

References

Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.cejsh-1d6ad477-fd86-4cf1-bf2e-ca04f46c398a
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