Some methodological issues of Technology roadmapping experienced during consultancy

• Authors: Bela Pataki , Zsuzsanna Szalkai , Szilvia Biro-Szigeti
• Languages of publication: EN

Abstracts

EN

The authors share some of their methodological recommendations based on their TRM-consultancy experience. They recommend: (1) using an ‘environment’ dimension of analysis (i.e. layer of the roadmap) instead of just ‘market’, (2) avoiding the usage of the popular oversimplified version of SWOT analysis instead of the full version, (3) using weighting scales based on the ‘magical number seven plus-minus two’ rule by Miller for quantifying the relations between the units of the TRM-analysis.

Keywords

EN

technology roadmapping; technology management; technology strategy; business strategy

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Prague Development Center, Czech Republic
• Journal: Perspectives of Innovations, Economics and Business
• Year: 2011
• Volume: 9
• Issue: 3
• Pages: 12-16

Contributors

author

Bela Pataki

• Faculty of Economic and Social Sciences, Budapest University of Technology and Economics, Hungary

author

Zsuzsanna Szalkai

author

Szilvia Biro-Szigeti

• Redakce PIEB, Prague Development Center s.r.o., Bořivojova 1081 / 40, 130 00, Prague 3 - Žižkov, Czech Republic

References

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• Miller, G., 1956. “The magic number seven - plus or minus two”, Psychological Review, Vol.63, No.2, pp.81-98
• Pataki, B., Szalkai, Zs., Bíró-Szigeti, Sz., 2010. “Technology roadmapping in Hungary: Some practical observations”, Perspectives of Innovations, Economics & Business, Vol.5, Issue 2, pp.20-23
• Phaal, R., Farrukh, C., Probert, D., 2001. “T-Plan - the fast start to technology roadmapping”, University of Cambridge, Institute for Manufacturing, Cambridge, UK
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Identifiers

DOI

http://dx.doi.org/10.15208/pieb.2011.34