COGNITIVE REPRESENTATION OF SITUATIONAL AND PROPOSITIONAL TIME FLOW AS BASIS FOR TEMPORAL FRAMING EFFECT IN FUTURE TIME MODE
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The paper presents a finding of new kind of the temporal framing effect, which is applied to a monetary saving proposition. Based on our previous assumption about the multiple cognitive representations of time flow (Polunin, 2009, 2011, 2013), two temporal processes were assumed - situational and propositional time flow. Each of these temporal processes has specific features, and differently impacts the evaluation of money proposed for saving. Subjects made decisions on a monetary saving proposition in two experiments. Despite the equal distance to the beginning of the saving possibility and the equality of the saving amounts a temporal framing effect arises. The subjects made significantly different decisions depending on whether a situational or a propositional time flow was activated. The first one induces a slow decline of positive responses to a saving proposition while the second one leads to a strong loss of attractiveness of a saving proposition.
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