PL EN


2013 | 16 | 1(58) | 84-95
Article title

Reklama w świecie osób niesłyszących

Title variants
EN
ADVERTISING IN THE WORLD OF THE DEAF PEOPLE
Languages of publication
PL
Abstracts
EN
The article discusses the basic principles for implementing the communication process with particular emphasis on the specifics of the deaf people. Indicating the need for information of this type of consumers, reference is made to conditions of marketing communication implemented in practice. An important complement to the theoretical study is presented data from a representative survey research among members of the Polish Association of the Deaf conducted in the first quarter of 2012. The primary objective of the study was to determine the attitude of the deaf to advertising, with particular emphasis on non-verbal and non-language content contained in the broadcast television commercials.
Year
Volume
16
Issue
Pages
84-95
Physical description
Contributors
  • Powislanska Szkola Wyzsza, Wydzial Zarzadzania, ul. 11 Listopada 29, 82-500 Kwidzyn, Poland
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-230675ad-cece-43fe-850c-e7442e097444
JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.