SELF-EXPRESSION VALUES OF YOUTH AS AN INDICATOR OF CHANGES IN UKRAINE (BASED ON THE REFINED SHALOM SCHWARTZ BASIC HUMAN VALUES SCALE)
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The article presents the results of the pilot study of the refined method of basic human values proposed by Shalom Schwartz (translated and adapted into Ukrainian). The methodology has greater possibilities for detailing and evaluation of human values compared to the previous version of the scale. In the modern version of the model, 19 basic values are allocated and placed on the motivational circle organized by the following principle: the neighboring values are the most compatible, the opposite ones - conflict with each other. The English version of the technique was translated into Ukrainian and tested on two pilot studies. The research method was a structured interview (face-to-face) conducted by a questionnaire survey among young people aged 14 to 34 (Ukrainian citizens). The obtained results allowed to verify the conceptual and empirical validity of each statement, which are indicators of measurable values. Indicators of quality of the model allow concluding about the best explanatory model of human values measured by Sh. Schwartz. The best quality indicators were obtained during the modification of the model using the ESEM and RI-EFA methods. The indicator has a significant statistical connection with the socio-demographic characteristics of the respondents. The level of inherency and non-inherency of self-expression values differs by age: with age, the proportion of those for whom the value of self-expression is inherent decreases. The integral value of "self-expression value" has a meaningful relationship with indicators that measure the attitude of young people to political processes in the country, their participation in public life. The value of self-expression also has a significant relationship with regards being an entrepreneur or a desire to open one’s own business. There is a direct significant connection between an inherent value and desire to become an entrepreneur. The research showed that the willingness to leave the locality more often comes from those who have the inherent value of self-expression. Especially, the younger age group of 14 – 18 are more likely to leave their area. Emigrating, but with a view to return to the country, are more likely to be respondents with self-expression value. The real reason for their willingness to emigrate is the desire to emigrate because there is no real democracy and legality in Ukraine and due to military actions in the East of Ukraine.
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