Upravlinnia stratehichnymy oriientyramy rozvytku brenda shliakhom pobudovy ta analizu tsyklohramy yoho rynkovykh pozytsii

• Authors: Svetlana M Makhnusha

Title variants

EN

BRAND STRATEGIC TARGETS MANAGEMENT USING THE CYCLORAMA OF ITS MARKET POSITIONS AND ITS ANALYSIS

• Languages of publication: UR

Abstracts

EN

In this article the author generalizes the concept of brand characteristics which influence its profitability and market positions. An approach to brand strategic targets management using the cyclogram of its market positions and its analysis is proposed.

Keywords

EN

BRAND; MARKET POSITIONS; BRAND EXPANSION; BRAND EXTENSION; BRAND VALUE; BRAND POWER; BRAND RELEVANCE; BRAND AWARENESS

• Publisher: Sumy State University, Business and Management Academy of Ukraine - Sumy regional branch and Publishing Company 'University Book'
• Journal: Mekhanizm Rehuluvannya Economiky
• Year: 2010
• Volume: 4 (48)
• Pages: 107-112

Contributors

author

Svetlana M Makhnusha

• Sumy State University, Sumy, Ukraine