VNÍMÁNÍ TEXTU, DÉLKA JEHO TRVÁNÍ, EVALUACE: RŮZNÍ AUTOŘI, SOUVISEJÍCÍ POZOROVÁNÍ
Perception, length of its duration, evaluation: Various authors, related observations
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Recipients always perceive texts in a successive and linear way. Often, the recipient’s perception of the text only lasts until the text has fulfilled the expectations the recipient has of it. Being well aware of this, the authors build texts based on their goals, aims, or preferences that either meaningfully fulfil the expectations of the recipient - according to the authors’ own knowledge, estimation, or presumptions - or, on the contrary, more or less intentionally violate these expectations. While the fulfilment of expectations results in a certain “comforting” impression on recipients, its violation causes an arousal in them. In this sense, violation of expectations does not only have a negative effect, but it can also have a communicative value. It can be argued that a) the author incorporates stimuli into the text that lead to the violation of the recipient’s expectations and does so with a communicatively functional - also artistic and aesthetic - kind of intent and b) an arousal is a consequence of violating the recipient’s expectations; then if an author’s artistic or aesthetic intention lies in a (multi layered, sequential, compositional) series of violations of the recipient’s expectations, this can provoke an aesthetic experience which will be caused - among other things - by the arousals themselves induced by the relevant violations.
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