Full-text resources of CEJSH and other databases are now available in the new Library of Science.
Visit https://bibliotekanauki.pl


2010 | 6 | 3 | 35-37

Article title

Understanding innovation drive of leading Serbian companies


Title variants

Languages of publication



Innovation oriented business will lead to faster growth, increased market share and better corporate positioning and thus is viewed as the prime strategy. The paper discusses the effectiveness of innovation in chosen leading companies in Serbian market in confectionery, dairy and meat processing industry. Companies, having more than 50 years of continuous production are the absolute market leaders and pioneers in their industries. Understanding their drive, sources of innovation and effectiveness is the concern of this paper.








Physical description


  • Faculty of Economics Subotica, University of Novi Sad, Serbia
  • Prague Development Center s.r.o., Bořivojova 1081 / 40, 130 00, Prague 3 - Žižkov, Czech Republic


  • Ahmed, P., 1998. “Benchmarking Innovation Best Practice”, Benchmarking: An International Journal, 5 (1), pp.45-58
  • Almeidaa, L., Miguelb, P., 2007. “Managing new product development process: A proposal of a theoretical model about their dimensions and the dynamics of the process,” In: Loureiro, G., and Curran, R., Complex systems concurrent engineering: Collaboration, technology innovation and sustainability, pp.239-46
  • Bassett-Jones, N., 2005. “The paradox of diversity management, creativity and innovation,” Creativity and Innovation Management , 14 (2), pp.169-175
  • Bjorkman, H., 2004. Design dialogue groups as a source of innovation: Factors behind group creativity,” Creativity and Innovation Management , 13 (2), pp.97-108
  • De Jong, J., Hartog, D., 2010. “Measuring innovative work behaviour,” Creativity and Innovation Management, 19 (1), pp.23-36
  • Hyland, P., Marceau, J., Sloan, T., 2006. “Sources of innovation and ideas in ICT firms in Australia,” Creativity and Innovation Management, 2 (15), pp.182-194
  • Jensen, M., Beckmann, S., 2009. “Determinants of innovation and creativity in corporate branding: Findings from Denmark,” Brand Management , 16 (7), pp.468-79
  • Jorgensen, B., Messner, M., 2009. “Management control in new product development: The Dynamics of Managing Flexibility and Efficiency,” Journal of Management Accounting Research , 21, pp.99-124
  • Marsili, O., Salter, A., 2006. “The dark matter of innovation: Design and innovative performance in Dutch manufacturing,” Technology Analysis & Strategic Management, 18 (5), pp.515-34
  • Oltra, M., Flor, M., 2003. The Impact of Technological Opportunities and Innovative Capabilities on Firms' Output Innovation. Creativity and Innovation Management, 12 (3), pp.137-44
  • Plamberg, K., 2004. “The sources of innovations - looking beyond technological opportunities,” Economics of Innovation and New Technology, 2 (13), pp.183-97
  • Robson, S., Ortman, L., 2005. First findings from the UK innovation survey. Economic Trends , 6 (28), pp.58-64
  • Shenkar, O., 2010. “Imitation is more valuable than innovation,” Harvard Bussiness Review , 88 (4), pp.28-29
  • Tidd, J., Bessant, J., Pavitt, K., 2005. Managing innovation: Integrating technological, market and organisational change. Chichester, John Wiley & Sons
  • Van de Ven, A.., Polley, D., Garud, R.,Venkataraman, S., 1999. The Innovation Journey. Oxford University Press

Document Type

Publication order reference

YADDA identifier

JavaScript is turned off in your web browser. Turn it on to take full advantage of this site, then refresh the page.