Understanding innovation drive of leading Serbian companies

• Authors: Viktorija Bojovic , Ljubomir Pupovac , Maja Strugar
• Languages of publication: EN

Abstracts

EN

Innovation oriented business will lead to faster growth, increased market share and better corporate positioning and thus is viewed as the prime strategy. The paper discusses the effectiveness of innovation in chosen leading companies in Serbian market in confectionery, dairy and meat processing industry. Companies, having more than 50 years of continuous production are the absolute market leaders and pioneers in their industries. Understanding their drive, sources of innovation and effectiveness is the concern of this paper.

Keywords

EN

sources of innovation; cost effectiveness of innovation; innovative market leading companies

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Prague Development Center, Czech Republic
• Journal: Perspectives of Innovations, Economics and Business
• Year: 2010
• Volume: 6
• Issue: 3
• Pages: 35-37

Contributors

author

Viktorija Bojovic

• Faculty of Economics Subotica, University of Novi Sad, Serbia

author

Ljubomir Pupovac

author

Maja Strugar

• Prague Development Center s.r.o., Bořivojova 1081 / 40, 130 00, Prague 3 - Žižkov, Czech Republic

References

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Identifiers

DOI

http://dx.doi.org/10.15208/pieb.2010.74