PREDVOLEBNÝ DISKURZ V PROSTREDÍ SOCIÁLNYCH SIETÍ Z POHĽADU PRAGMALINGVISTIKY
Pre-election discourse in the field of social networking from a pragma-linguistic point of view
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The aim of the article is to use analytic and interpretative methods to present the pragmatic-communicative potential of the expressive characters of individual language levels as identified in the chosen texts of pre-election media discourse. The introduction section clarifies the definition of the term (media) discourse and in relation to pragmatics implies the inevitability of its understanding in terms of interdisciplinarity. Based on the pre-election texts published on the Facebook site of the chosen political party, we highlight the persuasively-oriented pragmatic-communicative possibilities of some language phenomena. In the mode of pars pro toto, the contribution aims to point out the selected pragmatic-communicative aspects of the language phenomena of the Slovak language appearing in the area of media discourse.
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