The study is aimed at the analysis of the consequences of the disappearance of the author as a unifying principle organizing meaning and determining the interpretation of the text in the era of digital media and hypertext. It is based on the movement aimed at the displacement of the concept of the author from this dominant position, reflecting the approaches of thinkers such as U. Eco, R. Barthes and M. Foucault. These authors particularly understand the text as a space in which intertextual relations dominate and readership perception replaces the principle of the author. More than a natural extension of these considerations is the area of texts published in electronic version, which, according to J. D. Bolter, allow significantly greater fragmentation and differentiation than printed texts, which even more reinforces their perceptual aspects. Reconstruction or rather making of meaning in the process of reading is subject to certain specifics that are at the centre of our consideration because there also appears the spectre of what remained of the author, as some of his features are still present in the text. Consequently, we move to the description of double writing: writing the self and writing culture. Relying on Bolter’s as well as Foucault’s analysis, we can say that hypertext writing is an ongoing process of eclectic writing and self-publishing. It is exactly the way we acquire a new virtual identity that enables and stands in the basics of digital communities. If hypertext is a place of this constitutive practice of subjectification, this means not only a return to the origins of philosophy, that is to the practice of the care for the self, which it always has been, but also the beginning of a new era of reading, writing and thinking.