[recenzja:] Zarządzanie marketingowe biblioteką, pod red. Marleny Pigli, Poznań 2008 (Mariusz Jarocki)
A REVIEW OF: 'ZARZADZANIE MARKETINGOWE BIBLIOTEKA', POD RED. MARLENY PIGLI, POZNAN 2008
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The presentation of materials from the conference in the Faculty of Poznan School of Banking located in Chorzow (October 17–19, 2007). This publication concerns theoretical conceptions about changes introduced in many libraries and presents a few examples of implementation the new management of marketing solutions in the non-public schools libraries.
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