[recenzja:] Zarządzanie marketingowe biblioteką, pod red. Marleny Pigli, Poznań 2008 (Mariusz Jarocki)

• Authors: Mariusz Jarocki

Title variants

EN

A REVIEW OF: 'ZARZADZANIE MARKETINGOWE BIBLIOTEKA', POD RED. MARLENY PIGLI, POZNAN 2008

• Languages of publication: PL

Abstracts

EN

The presentation of materials from the conference in the Faculty of Poznan School of Banking located in Chorzow (October 17–19, 2007). This publication concerns theoretical conceptions about changes introduced in many libraries and presents a few examples of implementation the new management of marketing solutions in the non-public schools libraries.

Keywords

EN

MARKETING SOLUTIONS; NON-PUBLIC SCHOOLS; NON-PUBLIC SCHOOLS LIBRARIES; POZNAN SCHOOL OF BANKING

• Publisher: Uniwersytet Mikołaja Kopernika w Toruniu. Wydawnictwo UMK
• Journal: Toruńskie Studia Bibliologiczne
• Year: 2009
• Volume: 2
• Issue: 1(2)
• Pages: 157-159

Contributors

author

Mariusz Jarocki

• Instytut Informacji Naukowej i Bibliologii, Uniwersytet Mikolaja Kopernika w Toruniu, ul. W. Bojarskiego 1, 87–100 Torun, Poland