EN
The paper discusses factors influencing firms’ ability to manage innovation. Authors investigate functional relationship between new product introductions and organizational learning, innovation processes, innovation strategies and external and internal innovation sources. After surveying 102 firms knowledge on success factors that drive new product development and commercialization were identified. The findings demonstrate that significant differences exist between innovators and non-innovators in use of innovation processes, specific external knowledge sources, property rights protection, and product innovation focus. The study shows the need of different approach to manage radical and incremental innovations and leads to developing a model to implement radical innovation strategy and subsequent processes inside a firm.