PL EN


2010 | 58 | 10 | 1026 – 1038
Article title

ROZHODOVANIE MANAŽÉROV V PROCESOCH INTERNACIONALIZÁCIE MALÝCH A STREDNÝCH PODNIKOV

Title variants
EN
Managerial decision in the internationalization of small and medium businesses
Languages of publication
SK
Abstracts
EN
The intention of this paper is threefold: (1) to examine the managers decision processes leading to the internationalization of small and medium enterprises (SME) in Slovakia, (2) to assess the influence of previous experience of managers on their decision to act internationally, and (3) to analyse the adaptation of mental maps in strategic decision. The empirical research was based on a sample of randomly selected SME in Slovak Republic. The findings supported our hypothesis that mental maps play an important role in manager’s decision by foreign markets selection and that previous internationally accumulated experience has a strong impact on market’s perception and manager´s approach towards international strategies. The use of mental maps allowed highlighting of the links between managers experience, risk perception and factors influencing international strategic decisions.
Contributors
  • Ekonomická univerzita v Bratislave, Obchodná fakulta, Katedra marketingu, Dolnozemská cesta 1, 852 35 Bratislava, Slovak Republic
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-309925da-b091-46b8-a40c-48530ccef02e
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