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2015 | 22 | 132-141
Article title

The comparative analysis of senior and non-senior package holiday travelers’ tourism product preferences

Content
Title variants
Languages of publication
EN
Abstracts
EN
Tourism products are systemic products which offer multiple value to tourists in multiple aspects to satisfy their needs, however, tourists’ preferences vary in terms of travelers’ characteristics. The current study attempts to analyse senior and non-senior package holiday travelers’ preferences with respect to tourism product attributes. The surveyed sample of 463 tourists spent their holiday on the coach tours in Poland in 2013. The main implication of this research for tourism product managers is that they have to focus on providing tourists with well suited packages and position appropriately by selecting suitable communication strategies for selected target segments.
Year
Volume
22
Pages
132-141
Physical description
Contributors
References
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Document Type
Publication order reference
Identifiers
ISSN
1732-1948
YADDA identifier
bwmeta1.element.cejsh-30f3a1cd-465a-4177-945d-0231573662d9
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