The comparative analysis of senior and non-senior package holiday travelers’ tourism product preferences

• Authors: Maria Johann , Padma Panchapakesan
• Languages of publication: EN

Abstracts

EN

Tourism products are systemic products which offer multiple value to tourists in multiple aspects to satisfy their needs, however, tourists’ preferences vary in terms of travelers’ characteristics. The current study attempts to analyse senior and non-senior package holiday travelers’ preferences with respect to tourism product attributes. The surveyed sample of 463 tourists spent their holiday on the coach tours in Poland in 2013. The main implication of this research for tourism product managers is that they have to focus on providing tourists with well suited packages and position appropriately by selecting suitable communication strategies for selected target segments.

Keywords

EN

Systemic product; Tourism product; Tourism product attributes; Tourist satisfaction

• Publisher: Wydawnictwo Uniwersytetu Ekonomicznego w Katowicach
• Journal: Journal of Economics and Management
• Year: 2015
• Volume: 22
• Pages: 132-141

Contributors

author

Maria Johann

author

Padma Panchapakesan

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Identifiers

ISSN

1732-1948