Strategia błękitnego oceanu w działalności banków komercyjnych – przypadek Polski

• Authors: Andrzej Buszko

Title variants

EN

BLUE OCEAN STRATEGY IN COMERCIAL BANKS’ ACTIVITY – THE CASE OF POLAND

• Languages of publication: PL

Abstracts

EN

The article is devoted to the Blue Ocean Strategy (BOS) in commercial banks’ activity. This strategy is regarded as an important tool in order to create competitive advantage among banks. Currently there is the Red Ocean Strategy in Polish banking sector. Those who can implement BOS will be able to win the market. Thus, also the idea of the way of creating BOS was presented in this article.

Keywords

EN

market; strategy; competition

• Publisher: Spółdzielczy Instytut Naukowy G. Bierecki sp.j.
• Journal: Pieniądze i Więź
• Year: 2012
• Volume: 15
• Issue: 1(54)
• Pages: 57-63

Contributors

author

Andrzej Buszko

• Uniwersytet Warminsko-Mazurski, Katedra Finansow i Bankowosci, ul. Obitza 2, 10-900 Olsztyn, Poland