CONSUMER’S JUSTIFICATION TOWARDS (UN)SUSTAINABLE CONSUMPTION: EXPLORING ATTITUDES AMONG URMIA CITIZENS, IRAN

• Authors: Karimzadeh Sara , Kašparová Eva
• Languages of publication: EN

Abstracts

EN

This study argues that individuals’ consumption patterns should be considered as consequences of the production and reproduction of the public sphere settings that are affected by dominant social, political and cultural structures. Hence, we are aimed to study how a combination of social and individual mechanisms influences (un)sustainable consumption behaviours. The purposive sampling was utilized and data was generated from 20 in-depth semi-structured interviews in Urmia, Iran. Analysing data revealed 17 subcategories and five main categories including faded trust, deliberate negligence, commoditized human bonding, material self-identification and mental discharge that finally lead to the nuclear category of the study; reflexive consumption. Each main extracted category corresponds to one aspect of consumption. By studying socio-individual reasons for the dominant consumption patterns, this study contributes to obtaining a better understanding of the impacts of social mechanisms in creating (un)sustainable consumption patterns among the target sample.

Keywords

EN

REFLEXIVE CONSUMPTION; RELATIONSHIPS; FADED TRUST; DELIBERATE NEGLIGENCE; MENTAL DISCHARGE; IRAN

• Publisher: Institute of Sociology, Slovak Academy of Sciences
• Journal: Sociológia (Sociology)
• Year: 2021
• Volume: 53
• Issue: 3
• Pages: 203 - 224

Contributors

author

Karimzadeh Sara

• Economic and Development Sociology, Faculty of Law and Social Sciences, University of Tabriz, Iran

author

Kašparová Eva

Identifiers

DOI

https://doi.org/10.31577/sociologia.2021.53.3.7