PL EN


Journal
2010 | 2. Kultura a komunikacja | 81-93
Article title

Kulturowa różnorodność w mediach audiowizualnych – w stronę komunikacji międzykulturowej

Title variants
EN
CULTURAL VARIETY IN AUDIOVISUAL MASS MEDIA – TOWARD INTERCULTURAL COMMUNICATION
Languages of publication
PL
Abstracts
EN
The paper presents the tension between the dynamic and the static understanding of multiculturalism in the public sphere, which in turns influences audiovisual strategies of cultural diversity implementation in the media, basing on the example of communicative strategies of the Polish public broadcaster (Telewizja Polska). In analyzing the consequences of the implementation of these two strategies on media practice, the paper focuses on the length of programme broadcasting as well as the genre (among others), and how these may create niche markets for multiculturalism in the media.
Keywords
Journal
Year
Pages
81-93
Physical description
Contributors
  • Institute of Audiovisual Arts, Faculty of Management and Social Communication, Jagiellonian University, ul. Lojasiewicza 4, 30-348 Kraków, Poland, m.zdrodowska@gmail.com
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-344f0e18-60f2-4650-baea-cb5cc4528a1e
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