Effectiveness of information communication technology in rural insurance

• Authors: Varadaraju Thamodaran , Mahalingam Ramesh
• Languages of publication: EN

Abstracts

EN

Information and communications technologies are a device set of technological tools and resources used to communicate rural people about to disseminate awareness, create interest and to stimulate enroll intentions of insurance. It has enabled countries to leapfrog traditional modes of service delivery and make manifold improvements in process effectiveness and efficiency. Widespread adoption and application of information communication technology across the different fields of society and the economy is presently considered to be the key factor behind boosting competitiveness and developing an informed society. In general, information communication technology and its tools that people use to share, distribute, information gathering and to communicate with insurance providers, or in groups, through the use of media such as print, visual and interconnected computer networks.

Keywords

EN

insurance; ICT; effectiveness; rural people; media

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Prague Development Center, Czech Republic
• Journal: Business and Economic Horizons
• Year: 2010
• Volume: 2
• Issue: 2
• Pages: 98-105

Contributors

author

Varadaraju Thamodaran

author

Mahalingam Ramesh

• Prague Development Center s.r.o., Bořivojova 1081 / 40, 130 00, Prague 3 - Žižkov, Czech Republic