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Publisher
Sieć Badawcza Łukasiewicz - Instytut Lotnictwa
Journal
Marketing Instytucji Naukowych i Badawczych
Year
2016
Volume
---
Issue
1(19)
Identifiers
Cover
Volume contents
1(19)
article:
The role of research staff in marketing communication at the Institute of Logistics and Warehousing
(
Niemczyk A.
), p. 1-20
article:
Marketing strategies and tactics in a period of recession
(
Avlonitis G. J.
), p. 21-32
article:
The role of university marketing in shaping innovation awareness
(
Białoń L.
,
Werner E.
), p. 33-58
article:
Brand alliance. Building block for scientific organisations´ marketing strategy
(
Redler J.
), p. 59-94
article:
Work perceiving by employees and its consequences
(
Baruk A. I.
), p. 95-116
article:
Building scientific institution’s brand with online instruments
(
Mróz – Gorgoń B.
,
Całka A.
), p. 117-129
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