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2012 | 15 | 3(56) | 48-55

Article title

Pozycjonowanie wizerunku przedsiębiorstwa w walce o klienta

Authors

Title variants

EN
POSITIONING THE COMPANY’S IMAGE IN THE FIGHT FOR CONSUMERS

Languages of publication

PL

Abstracts

EN
The article describes the importance of corporate image for the contemporary enterprise that operates in the environment marked by increased competition and uncertainty. If the company will survive on the market, it is necessary to win in the struggle for a place in the awareness of the consumer. The Author has also made an attempt to define the differences between image, identity and reputation of the organization, and outlined the process of shaping the image of the company.

Year

Volume

15

Issue

Pages

48-55

Physical description

Contributors

author
  • Uniwersytet Mikolaja Kopernika, Wydzial Nauk Ekonomicznych i Zarzadzania, Katedra Marketingu i Handlu, ul. Gagarina 13, 87-100 Torun, Poland

References

Document Type

Publication order reference

Identifiers

YADDA identifier

bwmeta1.element.cejsh-375108b2-f59d-474d-8e63-7845c4d57365
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