PL EN


2012 | 15 | 3(56) | 48-55
Article title

Pozycjonowanie wizerunku przedsiębiorstwa w walce o klienta

Authors
Title variants
EN
POSITIONING THE COMPANY’S IMAGE IN THE FIGHT FOR CONSUMERS
Languages of publication
PL
Abstracts
EN
The article describes the importance of corporate image for the contemporary enterprise that operates in the environment marked by increased competition and uncertainty. If the company will survive on the market, it is necessary to win in the struggle for a place in the awareness of the consumer. The Author has also made an attempt to define the differences between image, identity and reputation of the organization, and outlined the process of shaping the image of the company.
Year
Volume
15
Issue
Pages
48-55
Physical description
Contributors
author
  • Uniwersytet Mikolaja Kopernika, Wydzial Nauk Ekonomicznych i Zarzadzania, Katedra Marketingu i Handlu, ul. Gagarina 13, 87-100 Torun, Poland, dawid.jan.szostek@gmail.com
References
Document Type
Publication order reference
Identifiers
YADDA identifier
bwmeta1.element.cejsh-375108b2-f59d-474d-8e63-7845c4d57365
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