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2016 | 23 | 91-107
Article title

Are elderly consumer more ethnocentric? Attitudes towards Polish and ‘foreign’ food products

Content
Title variants
Languages of publication
EN
Abstracts
EN
The aim of this paper is to analyze the consumer ethnocentrism towards food products. The results of the study suggest that the relationship between the level of consumer ethnocentrism and consumer demographics is weak. Gender and income were found not to affect the level of ethnocentrism, while the influence of age was weak. In general, ethnocentrism towards food products was not found to be weak, although it showed tendency to grow with consumer’s age.
Year
Volume
23
Pages
91-107
Physical description
Contributors
  • Department of Marketing. Kozminski University
  • Department of Marketing. Kozminski University
  • Department of Dietetics. Faculty of Human Nutrition and Consumer Science. Warsaw University of Life Science – SGGW
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Document Type
Publication order reference
Identifiers
ISSN
1732-1948
YADDA identifier
bwmeta1.element.cejsh-39f803b1-fa4c-4547-9091-81224fd045b8
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