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Marketing Instytucji Naukowych i Badawczych
Style of management and chosen sentiments and attitudes among employees of scientific organizations
Baruk A. I.
), p. 1-18
Selected indicators for evaluating the effectiveness of marketing communication
), p. 19-32
The significance of a university for the development of local administration on the example of Polkowice, one of the richest communes in Poland
), p. 33-66
How to effectively promote universities and research institutes in the network? Psychological mechanisms of e-marketing effectiveness.
), p. 67-90
Visual identity and rebranding
), p. 91-119