Quality management system in trade - internationalization of marketing relations with consumers

• Authors: Sreten Cuzovic , Djordje Cuzovic
• Languages of publication: EN

Abstracts

The aim of marketing management is to satisfy the needs and desires of consumers. A lot of factors have influenced the consumers and their purchasing. Besides price and assortment factors there are requirements of consumers to the quality of a product. It means that a product should possess physical, chemical, designing, aesthetic, ecological and other desirable properties that should be expressed before the use of products. Because of this, the quality in the theory and practice of management is beginning to affirm itself. This has been particularly expressed by the introduction of ISO 9000 which makes possible the internationalization of quality system and circulation of goods and services without “physical-fiscal-technical” barriers.

Keywords

EN

internationalisation; trade; ISO 9000(QMS); ISO 14000(EMS); TQM

Discipline

• ECONOMICS: ECONOMICS

• Publisher: Prague Development Center, Czech Republic
• Journal: Perspectives of Innovations, Economics and Business
• Year: 2011
• Volume: 8
• Issue: 2
• Pages: 41-44

Dates

published

2011-08-12

Contributors

author

Sreten Cuzovic

• Economics Faculty, University of Niš, Republic of Serbia

author

Djordje Cuzovic

• Prague Development Center, Czech Republic

References

• Brown, A., Loughton, K., 2001. “Smaller enterprises experiences with ISO 9000”, International Journal of Quality Management, Vol.15, No.3, pp.273-85
• Ćuzović, S., Ivanović, P., 2010. Innovation in retail management, Faculty of Economics, University of Nis

Identifiers

DOI

http://dx.doi.org/10.15208/pieb.2011.27