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Publisher
Faculty of Economics & Business Zagreb, Department of Marketing, Zagreb, Croatia and CROMAR (Croatian Marketing Association)
Journal
Market - Tržište
Year
2014
Volume
26
Issue
2
Identifiers
Cover
Volume contents
2
article:
The Role of Socio-Demographic Characteristics and Lifestyle of Consumers in Determinig Buying Tendency
(
Slišković A.
,
Zebić I.
,
Gregov L.
,
Nikolić M.
)
article:
Kirby L. J. Shannahan, Rachelle J. Shannahan, Alan J. Bush: Salesperson Coachability: What it is and Why it Matters
(
Zenzerović I.
)
article:
Rational Choice Theory and Addiction Behaviour
(
Krstić M.
)
article:
Editorial Preface
(
Ozretić Došen Đ.
)
article:
Validation of Sustainable Development Practices Scale Using the Bayesian Approach to Item Response Theory
(
Hernani Merino M.
,
Tarazona Vargas E. G.
,
Hamann Pastorino A.
,
Mazzon J. A.
)
article:
Applying the Theory of Planned Behavior in the Purchase of Organic Food
(
Martić Kuran L.
,
Mihić M.
)
article:
A New World for Museum Marketing? Facing the Old Dilemmas while Challenging New Market Opportunities
(
Komarac T.
)
article:
Business Potential of Halloween: Sales and Trends
(
Strielkowski W.
)
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